visualchemist

VINTAGE PRINT BLOCK

The other day, I purchased a vintage print block with a really awesome deer graphic. I couldn’t wait to see how it printed. Though it looked worn down in the photos, I thought I’d try it out and see what happens. It really did look like it had been around for quite a while, but I wasn’t going to let that stop me. You just never know with these things. Maybe it’s got a little more mileage left in it, maybe not. I took the chance, not wanting to pass up a really great piece, and besides, I thought it would go perfect with some thank you cards I had in mind.

CENTURY GOTHIC

Puns are silly fun, and some can even be quite clever. I enjoy them, or anything that has to do with a play on words. When I saw this deer, I immediately knew I wanted to create a “Thank You, Deer” card. For my type, I used Century Gothic for its clean and modern characteristics. Setting this short sentence in my composing stick took less than 5 minutes. It was playing around with the tracking and kerning that took forever.

LOCKED UP DEER

Here he is, all inked up and ready to be cleaned. As you can see, I didn’t really set up my composing stick properly. To correctly center my type, I should have put equal amounts of spacing on both ends of the line.

THANK YOU DEER

To correct this, when locking up my deer, the reglets needed to be adjusted to place him centered just above my uncentered type. So really, this is a lesson on what NOT to do. What I should have done was take that extra minute to set my type up properly.

Here is the final product. I’m not thrilled with how it came out, but for a second project, again, it’s not terrible. I’ll have to do another run of these cards when I have the time.