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note to self: spell check, please

I used MasterP to print up this set of 24 personalized note cards as a special order on Etsy. The not-so-awesome part was discovering that the name of the recipient was spelled incorrectly. Fortunately, I caught the error before shipping this sale to Miss Arnao. Unfortunately, I really liked the way the first set printed up, although I preferred the composition of the second. The first and last photos below are from round 1, which I’ll call the “practice” round, while the step-by-step photos show round 2, with the better composition. Hello, it’s Brittany, not Brittney.

love for sale

I was itching to use my vintage wood type so I printed up three sets of valentine’s day cards over the weekend. I hope to build up a line of typography driven cards for now, then branch out and do the fancy stuff later. I’ll add to the collection soon, so keep checking back. These guys are now on sale through my etsy shop.

the brand GA P

I was browsing through an old classmate’s blog when I found this little presentation on branding. It is one of the most simplest, yet thorough, presentations about branding I’ve seen. As a designer, I can appreciate the effort in putting this together. It was well worth my 4ish minutes and I have to say my favorite slides are 87 and 107. Awesome. Thanks for sharing this one, Mark!

The Brand Gap

View more presentations or upload your own. (tags: design brand)

hey ricky, i’ll drink to that

After 4 years of attempts and many many champagne corks later, my good friend Rick was named a “finalist” in the DWR Champagne Chair Contest, using only materials of (2) Champagne corks, wire, foil and glue. Out of hundreds and thousands of entries entered from around the world, 50 are chosen to tour the different DWR store locations. Bust out the champagne! Introducing Rick’s “Slat.”

slat chair

wisconsin has more than just great cheese

Yay! My vintage Dick Blick Master Printer Sign Press has arrived, traveling by train across the US with the help of Amy S. from Madison, WI. Not only did I acquire my third press for the studio, but I also made a new friend in the process.

I’ve heard horror stories of people shipping antique presses across the country only to open up a box of scrap metal and “Master P” almost made that casualty list. So, exactly what happens when you ship 66.3 lbs. of solid metal across the US? You cross your fingers and hope it makes it in one piece. Not the case here.

Unfortunately, this old man arrived in more pieces than I would have liked. Master P still functions like he should, so I’m still a happy camper and I will have the pleasure of printing up broadsides/large format pieces for years to come.

The poor guy, though. Somewhere across the country, this press took some hard hits. I’d turn the knob and could hear all his crunchy bits, so with the help of my better half, we (or should I say he), Ed, managed to disassemble the press and we assessed the damage: (1) Friction seems to be the only thing holding up the back end cap piece. (2) The gripper finger lever got tweaked and now leans to the left. (3) The part that sustained the most damage was the height adjustment dial.

The dial had been knocked so hard it cracked and sat cockeyed against the face plate, literally hanging by a “thread.” (Hardy har har) The dial, minus the silver knob, will still spin, but only without the banged up face plates installed. Rest in pieces, you cool irreplaceable priceless retro face plates. It was nice knowing you.

Mukwonago is officially on the map

Finding vintage wood type for sale is like looking for the latest iPhone on the first day of release. There just isn’t enough to go around, everyone wants their hands on it, and if you see it on eBay, good luck to you and your wallet!

I was fortunate enough to stumble on some rather inexpensive SignPress wood type. And while I opened up the window to let in some fresh warm air, Brad J. of Mukwonago, WI., was out dropping my package off at the post office in -12 degrees and was bracing for an evening with a -40 degree windchill. I had never heard of Mukwonago until this point, and now, whenever I look at a map or hear “Wisconsin,” I can think of Brad and Linda, and the awesome wood type they’ve passed along to me. I can assure them that these vintage wood letters are going to enjoy the rest of their days in this beautiful Southern California climate.

As I organized the box of 200+ jumbled characters into my empty type case (drawer), I was pleasantly surprised to find that I was only missing a capital A and an M. Altogether, I acquired a set of (font unknown at this point) san serif capitals, lowercase, numbers, punctuation, and a script lowercase set of Murray Hill. Not a bad purchase at all. I also discovered a little scribble on one of the cent symbols that says “Jeff Gibson sucks.” I don’t know who Jeff is, but whoever he is, someone obviously thinks he isn’t worth a cent, and it will forever remain on this tiny piece of letterpress history. Priceless.

free to a good home. mine.

On New Year’s Day, I was online when I stumbled onto a listing for letterpress type… free to a good home. Free? I’ll take it! I’ll give it a good home! Promise.

My current letterpress type collection was modest, at best, and I actually was in the market for more clunky obsolete letterpress stuff. The problem was that the free type was way over there, and I was way over here. So now what?

Luckily, my SIL, Angie, is a Bay Area photographer and was already planning a trip into the city. I asked if she could do me the hugest favor of picking up the case full of lead type and a couple emails and a few days later, I became the proud new owner of 18pt Cooper, 24pt Cooper, 36pt Gothic, and a vintage type case (sight unseen, up to this point). Yahoo! BTW, Amanda G., thank you so much!

I couldn’t wait to see what the freebies looked like. The suspense was killing me, so Angie was kind enough to take a few photos. Eventually these heavy lo-tech lo-fi blocks of coolness will make their journey to Southern California, (via those handy USPS flatrate boxes), but until then, I’ll just stare at these photos all day.

Photos: Angelica Realce

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// experiments. solutions. reactions.

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Thank you for visiting my design and letterpress blog. Here, I will be posting my experiments, solutions and an occasional reaction to the world around me. I hope to document my chronicles as a designer, my adventures as a typophile, and my trials and errors with one of my first loves—letterpress. enjoy


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i love typography.



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Design Can ChangeDesign Can Change is a non-commercial initiative, bringing together the design community by making system-wide changes to show how our work affects the planet. Designers connect companies to customers, steering a great deal of business to paper suppliers and printers. Visualchemist hopes to use this influence by making smart choices for the good of the environment.


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